A newly created event will need Ticket Types and Ticket Tiers. A good explanation of the difference between types and tiers could be that General Admission and VIP are both types and Adult, Child, Senior, and Military are all tiers – which will be used as examples in the visual aids to come. 

To begin: select an event then select the Tickets option. This is the event’s Ticket Overview. Begin creating tickets by selecting Create a new ticket type.

Within the ticket creation tool a user will be able to enter the ticket type’s desired name, a subtitle, and descriptions both long and short.

Note: only a name is required – these fields are filled out within the visual-aids so that they can be compared to what a customer will see on the event’s front-end.

The ticket creation tool also allows a user to set ticket type limits underneath Inventory. This is different from other ticket-limiting settings because its’ limit applies to all ticket tiers within this ticket type. If set to Limited and the user enters “100” then once ticket sales from this ticket type alone meet 100 then they will no longer be for sale. Other ticket types will be unaffected.

These inventory options also contain a toggle to set an oversell percentage which can account for refunds, transfers, and so forth.

Note: when creating the first ticket type for an event the Actions section of options are unneeded – to publish a ticket type, or allow it to go on sale, there needs to be at least one ticket tier.

Save! It’s important that after all a ticket types’ details are transcribed that the user 

Now that there is a ticket type in the system it’s time to create ticket tiers. Since the example ticket type is General Admission all its’ corresponding ticket tiers will merely be pricing differences – in this case, price differences for adults, children, senior citizens, and military personnel. Return to the Ticket Overview page and the new ticket type can be found under Off sale.

Selecting the Add new pricing tier option lets the user do just that. Once selected a new screen is displayed that looks much like the ticket type creation page – ticket tier names, descriptions, restrictions, etc. – however the ticket tier creation page allows the user to set prices and set custom ticket text relative to each specific tier. Once the ticket type is populated with ticket tiers it will look like this in the back-end:

To take these tickets on sale the user will first have to Publish the ticket type and all its’ ticket tiers. These ticket type related options are accessed via selecting the Actions button (with the wrench next to it). A user could go through and manually publish the ticket type and each ticket tier, but within these options a user can also Publish all tiers. Once the ticket type and ticket tiers are published the ticket type will need to be set to On Sale (also found within the Actions drop-down). Each ticket tier can be individually published or unpublished, as well as be placed on or off sale, via the  Action Cog. Or, if convenient, the user can select Set all on sale at the top right of the ticket tier box.

Note: several of the options located within the Actions drop-down can help save time, especially the Duplicate tool. For example – this demonstrational event will also feature a ticket type for VIP admission, but instead of beginning again we’ll simply duplicate these ticket types and ticket tiers and edit their prices and descriptions. Ticket duplication isn’t always the right course of action for your event(s) but it’s a handy tool nonetheless.

Once your ticket types and tiers are published and on sale, something like this will display in the back-end: