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Premiere: Google Tag Manager Guide

Step 1 – Creating a GTM container

  • Login to Google Tag manager using the link (Google Tag Manager). This is a service provided by Google that helps in ensuring all your codes are placed within the container. If you don’t have access to Google Tag Manger, go to tagmanager.google.com/ and setup your own account for each of your websites. Below is the screenshot where account can be created for the GTM container

Picture1.png

  • Click on create account on the top right section on the page
  • Enter your account details before clicking create
    Picture2.png
  • Once GTM is created it will show a window as below, which shows the complete GTM code:
    Picture3.png

 

Step 2 – Setting up GTM on Ticketsocket website

  • Once a GTM container is created, GTM codes needs to be placed in the backend of your Ticketsocket domain.
  • Login to your Ticketsocket website then on the left side of the page select Integrations > Marketplace > Google
  • Scroll down to the Tag Manger Variables section to fill in the required information.
    • GTM Public ID (GTM ID mostly starting with GTM-XXXXXX, also highlighted in above screenshot)
    • GTM account ID (can be found in GTM URL)
    • GTM container ID (can be found in GTM URL)
      Picture4.png
  • Click on update settings to save
  • Click on generate Google Tag Manager Import File, which will download a JSON file with all the required tags

 

Step 3 - Importing JSON file in GTM

  • Go to Google Tag Manager tagmanager.google.com select the account for which you have created a GTM container
  • Click on Admin and then click on Import Container
    Picture5.png
  • Select ‘choose container file’ where we will upload the JSON file you downloaded from Ticketsocket
  • Choose workspace as ‘New’ and give the workspace a name
  • Once the JSON is uploaded it should look something like the image below–which will show the number of tags, triggers, and variables imported
    Picture6.png
  • Click confirm which will add those tags, triggers, and variables–it will look like the image below
    Picture7.png

 

Step 4 – Publishing Tags and Triggers

  • Once the import is completed click Submit and then click Publish. All the tags imported through JSON file will be activated
    Picture8.png
  • Publishing is the most important step in this setup–if your tags are not published we will not be able to track most or all of the tracking elements

Step 5 – Installing GTM on your Ticketsocket Site

  • Login your Ticketsocket website and select Settings > Site > Analytics and in a separate tab or window have GTM open
  • Open the GTM code (within GTM) by clicking on GTM as shown below. This will open the GTM script that needs to be installed on your Ticketsocket website
    Picture9.png
  • Copy the head code from GTM and paste on the head section of Ticketsocket as shown below
  • Copy the body code from GTM and place it in the body section of Ticketsocket as shown below
    Picture11.png
  • Once these GTM codes have been added select Update Settings within Ticketsocket

Step 6 – Adding GTM script on Main Website

  • We encourage you to add the same GTM script to your main website–not just to your Ticketsocket website. If you are unaware of how to get the GTM added to your main site please contact your Webmaster who should be able to add the GTM script.

Step 7 – Verifying GTM on site

  • Install the Google Tag Manger plugin in your browser–doing so will help verify the codes have been installed properly on the site. Here's what you should see:
    Picture12.png
  • Another way to verify your GTM installation is to look within the source code of your Ticketsocket website and search for the GTM container ID
  • GTM can also be verified with previewing the website through the GTM admin. This will direct the user to the website where the GTM container is installed. This also confirms the GTM is live on site as its connected with the correct GTM
    Picture14.png


Step 8 – Enable Ecommerce within GTM

  • Go to the Admin section of your GTM account and choose Ecommerce Settings
  • Set the toggle for Enable Ecommerce to ON

 

 

 

 

 

 

 

 

 

 

 

 

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