1. Accessing the Google Integration

• Go to: Admin Panel > Integrations > Marketplace > Google Integration

  

2. Settings Options

You can enable only one of the following (not both):

1. Plug & Play GA4 Integration

   • Simple setup with gtag.js.

   • Sends website traffic data directly to GA4.

   • Recommended for non-technical users.

     

2. GTM Template Container Import

   • Imports a pre-configured GTM container with Tags, Triggers, and Variables.

   • Ideal if you want to track multiple platforms via GTM (GA4 + Ads + Social).

     

There are multiple toggle switches in this setting which will enable you to customize the GTM container that is going to be generated:

• Google Analytics 4

• Google Ads

• Facebook

• Snapchat

• Microsoft Ads

• TikTok

• Twitter

• LinkedIn

• Criteo

Toggle Switches: Each marketing platform contains an option for toggle switches to enable/disable the integration toggle switch with each platform allows the users to add the tags for that specific platform in the GTM container (which is to be downloaded). If the user turns off the toggle for any specific platform, the tags for that particular platform will be paused in the JSON template that is to be exported. 

Input Fields: Enter API keys or Pixel IDs required for integrating with each marketing platform.