Support Center


Premiere: How to create Passes (Season Passes)

You can use Passes (Season Passes) to sell a packaged deal for redemption later by tagging events or ticket types, typically used for reserving tickets for future events as a customer.

For example: At the end of a year, you could sell a Pass for events the following year. The pass could include redemption for an event in March, August and October, the customer then only has to pay once and can redeem their ticket(s) for the upcoming event(s) at their convenience and you get the revenue upfront! (Usually sold at a discounted rate to incentivize customers)

You can add or remove tags (associated events/ticket types) from passes at any time, please keep in mind when creating a pass you will want the tags created beforehand otherwise the system cannot link the pass to the tags.

Customers can view their purchased passes in their account page, you can add a description to the pass in the event the customer cannot recall what was included in the pass, or you've decided to include additional tickets/events in the pass past the date the pass was purchased.


Following these steps will help you create a pass and ensure it's setup how you'd like!

  • Before you create a pass, you will want to create the tags to link that pass to your event(s) and/or ticket type(s) (*Note* A pass needs tags to link to in order to be created)
    • In your Ticket Socket site's admin you'll want to go to your event manager and select the event in which you'd like to add tags for a pass
    • Event Tags are used to allow a pass to work for ANY ticket in that event
    • Ticket Tags are used to allow a pass to work for a specific ticket, the event this ticket is included in does not need a tag
      • When creating tags be sure to use a comma after entering in the desired text for the tag




  • Once your tags are created, you'll want to go to the ticket that is going to be the Pass
    • Edit the ticket by clicking the "Edit/Hide" button (#1)
    • Click on "Pass Settings" (#2)
    • Toggle on "Enable Pass Settings for this Ticket Type" (#3)



  • Scroll down and you will see the "Add a tag to this pass" section
    • Select which type of tag you want to add Event/Ticket (#1)
    • Select which tag you want to add (#2) - The tags you made in the previous step will be selected here - If you do not see your created tags in this drop down, save your changes and refresh the page using your browser's refresh button or the F5 key
    • Once your selections have been made click the "Add Tag" button (#3)
      • Once tags have been properly added you will see them below, as seen in the image



There are additional settings for Passes as seen in the image below, these settings can be used to customize how you would like the Pass to work.


  • Non-Transferable
    • This limits the pass to only be used on the account of the customer who purchased the pass
  • Transferable
    • This allows the pass to be used by anyone, as long as they have the proper promo code generated by the passSeason_Pass5.png
    • Promo code prefix will put preset characters in front of the generated promo code
      • I.E. Let's use PASS as the prefix, it would appear as - PASSgeneratedcode
    • The promo code group is used to help you find transfer codes in the promo code manager by searching for the group name
  • Expiration Date
    • None
      • The pass will never expire, as long as the event or ticket type is on sale, it can be used.
    • Fixed
      • The pass will only be redeemable until a certain date
    • Rolling
      • The pass will expire after a set duration of time once purchased
  • Total Number of Tickets
    • No Limit
      • This setting would be used in the event that you would allow a customer to redeem more than 1 ticket from the same eligible ticket type (Ticket type with a proper tag)
        • I.E. You have multiple ticket types that are eligible to be redeemed with the pass. Ticket A and Ticket B are both eligible, but the customer wants to purchase (x) of Ticket A and 0 of Ticket B or vice versa. (x) = the maximum tickets per event number set by you
          • Mainly used when you want to limit by maximum per event as opposed to ticket
    • Limited
      • This controls the number of tickets that can be redeemed from each eligible ticket type
        • I.E. You set the limit to 2, there are 3 eligible ticket types, the customer could then redeem 6 total tickets (2 from each eligible ticket type), unless prohibited by the maximum tickets per event setting.  
  • Maximum Tickets Per Event
    • No Limit
      • You would use this setting in conjunction with "total number of tickets - limited" 
        • I.E. A pass allows the customer to redeem a ticket from more than one ticket type from the same event 
          • The event has 2 eligible ticket types, but your total number of tickets is limited to 1, the customer could redeem 1 ticket from each eligible ticket type
    • Limited
      • You would use this setting if you wanted to restrict the quantity of tickets that were redeemable from the pass per event
        • I.E. The pass only allows 1 ticket to be redeemed from this event, but the event has 3 different tickets that are eligible for redemption by the pass

You can use event tags and ticket type tags in the same pass, it's important that you run test transactions with the pass you create to ensure it works as you intend it to. 





Article is closed for comments.